Territory alignment software for specialty pharma

Every person. Every territory. Every ZIP. One navigator for the field.

SWAN replaces the territory alignment spreadsheet. Roster, territories, ZIP-to-territory alignment, and incentive comp live on one effective-dated record, so every hire, ZIP move, and realignment is tracked, auditable, and ready for payout. Built for specialty pharma teams that aren't on Veeva or IQVIA.

Commercial operations team reviewing a US territory map

This period at a glance

Vacancies, role mismatches, uncovered HCPs, and targets below threshold — counted for the period you are in.

A roster that stays true

People, roles, and the level the hierarchy expects. A mismatch is visible before it turns into a quarter of cleanup.

Territories you can publish

Versions, alignments, and ZIP coverage on the map the field is actually paid on.

Payout you can explain

Estimated payout sits next to the structure that produced it. Incentive compensation, HCPs, and accounts share that record.

Spreadsheet vs. SWAN

Most mid-size specialty commercial teams still run roster, hierarchy, ZIP maps, and alignments in Excel. That works for a launch year. It fails the first time someone asks a dated question.

In the spreadsheetIn SWAN
Hire and term dates get overwritten, and last quarter's map is gone.Territories and alignments are effective-dated. Publish the period and keep the prior map.
Vacant seats and unassigned geography are counted as the same thing.Vacancy and whitespace are tracked separately, so vacancy reports and finance agree.
"Who changed this row last Tuesday?" has no answer.Every change keeps its history, so you can see who covered a ZIP, and when.
A manager in a field seat is found at quarter close.Role mismatches show up on the home screen as soon as they happen.
Uncovered geography lives on a tab someone forgot to refresh.Uncovered ZIPs and HCPs are a count you can work, for the current period.
The warehouse and incentive comp extract is a copy-paste.Hires, ZIP moves, publishing, and the extract all happen in one place.

What the commercial team gets

One home screen

Open issues plus a summary of your people, territories, priority targets, ZIP codes, and current period.

A field you can defend

Every assignment has an owner. Open seats stay on the list. Coverage is a number finance and the field can both use.

The workbook, retired into a system

Hires, ZIP moves, publishing, and extracts all happen in one place, and LTF helps you set up your first cycle.